Mission control for your marketing

What marketing consulting covers

• Measurement. Defining what counts as a lead, setting up tracking across web, phone and CRM, and building one dashboard everyone reads.
• Budget. How much to spend, split across Google Ads, Meta, SEO, social and the site, and when to change the split.
• Priority. Which city to push next, which service to lead with, whether to build a Greek version of the site, when to raise prices.
• Suppliers. Briefing, reviewing and where needed replacing your existing agencies and freelancers, with numbers rather than opinions.
• Positioning. What you say you are, in one sentence, in both languages, and whether your site, ads and profiles all say it.
• Hiring. When it is time for an in house marketer, what the role is, how to test candidates and how to hand over.

What a monthly readout contains

Every client, on every service, gets the same one page readout. It is written to be read in five minutes by the person paying, not by another marketer.

1. Spend by channel: Google, Meta, SEO hours, social, site.
2. Leads and cost per lead by channel, by city and by language.
3. Revenue and return on ad spend where revenue is tracked.
4. Rankings and AI citation movers, Greek and English, only the ones that changed.
5. What we changed, in three to five lines.
6. Decisions for next month, as yes or no questions with our recommendation.

The readout is followed by a 30 minute call. Decisions taken are logged and reviewed the month after. That loop is the product.

How an engagement runs

It starts with the free flight check, which becomes a paid audit if the situation is complex: every account, every supplier, every report, one document of findings and a priority list. Then a monthly retainer sized to your business: a fixed number of hours for review, supplier management and the readout, with channel work quoted separately if we run it.

There is no long contract. Month to month with 30 days of notice, because the readout should earn the next month on its own.

Consulting for the Cyprus market

Cyprus is small, bilingual and seasonal, and the marketing advice written for large markets does not survive contact with it. Budgets that make sense in Athens are too large for a Nicosia clinic. Head terms in English are fought over by international firms; Greek terms are often ignored and cheap. Tourism businesses in Paphos and Larnaca need a spend calendar, not a flat monthly budget.

Owners here also tend to know their customers personally, which is an advantage most marketing plans throw away. We build the plan from what you already know about who buys, then use the numbers to test it. Consulting done well in Cyprus is mostly the discipline of measuring, deciding and repeating, applied to a market where relationships still close the sale.

Who it is for

Businesses spending a meaningful amount across more than one channel or supplier, with an owner or manager who wants to make decisions on numbers. Growing firms in Limassol and Nicosia with several suppliers. Hospitality groups managing more than one property. Anyone about to hire a marketing person and unsure what the role should be.

If you have one channel and a small budget, you do not need a consultant. You need that channel run well. See Google Ads, SEO or web design and start there.

How to choose a marketing agency in CyprusPricing

What is included

• 01Audit of every account, supplier and report
• 02Definition of a lead and tracking across web, phone and CRM
• 03One dashboard across all channels
• 04Monthly one page readout and a 30 minute call
• 05Budget split and priority recommendations
• 06Supplier briefing and review with numbers
• 07Positioning in one sentence, Greek and English
• 08Decision log reviewed monthly

Questions about marketing consulting in Cyprus